The $6.3 Trillion Wellness Myth (Real Health Isn’t for Sale)

A candid look at how the wellness industry profits from your confusion—and what real health actually requires.

Forget the juice cleanses, overpriced supplements, and luxury leggings—wellness isn’t something you can buy.

There is so much confusion out there regarding how to live a healthy life. The wellness industry is a $6.3 trillion entity that profits from your confusion. It’s important to remember that true wellness, though, often doesn’t come from things you can buy.

Health doesn’t have to be complicated to be effective.

Because wellness is a business, we’re constantly sold solutions to problems we may not even have.

The wellness industry often offers false promises and cure-all solutions. I recently stumbled upon a company selling “herbal tinctures.” It’s website promised":

• Holistic healing

• Addressing root-cause symptoms

• Promoting balance in your body

I’ll admit, they’re messaging and tactful branding sucked me right in.

Their slogan, Nature is Medicine is right up my alley. I browsed for a bit, and purchased 3 tinctures. One promised to boost my metabolism and enhance my recovery. The other, to promote healthy digestion. And the last: guaranteed immune support and an energy boost. A few clicks and more than $100 later, better health was being packed up and shipped to me in a brown box.

After receiving the the tinctures in the mail a week later, I began to have second thoughts. In a bit of a panic for how much I spent, I looked up the return policy.

“All items are final sale.”

Great.